Our Promise
From UAE to India, Élan brings global elegance, premium innovation, and safe beauty standards.
Innovation in Beauty
Constantly evolving with global beauty trends
Premium Quality
Safe, dermatologically tested, high-performing formulas
Customer First
A luxury experience designed for real needs
Sustainability
Ethical sourcing and responsible practices
Beauty with Purpose & Innovation
At ELAN Pro India, beauty is a craft driven by innovation, precision, and care. We bring globally trusted brow and lash technologies to empower professionals while protecting natural hair. Our mission is to make advanced beauty science accessible in India through safe, consistent, high-performance systems. With premium formulations and ongoing education, we inspire confidence and creativity, setting new standards for brow and lash artistry in the country.
Vision
Our vision is to make ELAN Pro India the country’s most trusted platform for advanced brow and lash excellence. We aim to uplift beauty standards with science-backed systems and empower artists through safe products, expert training, and innovation.
Mission
Our mission is to equip Indian beauty professionals with safe, advanced brow and lash solutions supported by expert training and trusted products. We aim to raise industry standards and empower every artist to grow with confidence.
Beauty with Purpose & Innovation
At ELAN Pro India, beauty is a craft driven by innovation, precision, and care. We bring globally trusted brow and lash technologies to empower professionals while protecting natural hair. Our mission is to make advanced beauty science accessible in India through safe, consistent, high-performance systems. With premium formulations and ongoing education, we inspire confidence and creativity, setting new standards for brow and lash artistry in the country.
Vision
Our vision is to make ELAN Pro India the country’s most trusted platform for advanced brow and lash excellence. We aim to uplift beauty standards with science-backed systems and empower artists through safe products, expert training, and innovation.
Mission
Our mission is to equip Indian beauty professionals with safe, advanced brow and lash solutions supported by expert training and trusted products. We aim to raise industry standards and empower every artist to grow with confidence.
Our Story
Our Story
ÉLAN is the first and only brand created for professional brow artists, makeup artists, and lamimakers, leading industry trends since 2015 with high-quality tools and products. Founded by sisters Olena Kurchyna and Anna Kravchenko—beauty experts with decades of experience—the brand has grown from salons and training academies to its own ÉLAN KIMYA factory in Turkey, producing ÉLAN cosmetics, LAvHAIR haircare, and disAL disinfectants. Their UNIVERSE BEAUTY SHOW attracts participants from over 30 countries, and ELAN now serves professionals worldwide with offices in 45+ nations. In India, the brand is officially represented by industry leader Dina Umarova, who introduced ELAN to the country in 2025.
Discover Our ProductsOur Founders
Our Founders
Sisters Olena Kurchyna and Anna Kravchenko are renowned experts with over 30 years of combined experience in the global beauty industry. Their journey began with a shared passion for redefining brow and lash artistry, which has since evolved into building Elan into a trusted international brand. With deep expertise in product innovation, training, and setting new beauty standards, they continue to inspire professionals and customers worldwide with their vision and dedication.
Meet Our India Distributor
Meet Our India Distributor
As the official distributor of ELAN in India, I am honoured to bring advanced brow and lash innovations to our professional community. Since 2015, my mission has been to provide global-quality products and education to artists across the country. Through ELAN Pro India, we continue to empower professionals with safe, precise, high-performance systems. With a dedicated team and a strong network of academies and artists, we strive to elevate standards and shape the future of brow and lash artistry in India. Thank you for trusting ELAN Pro India.” — Dina Umarova, Official Distributor, ELAN Pro India & Founder/CEO, Beso Enterprises Pvt. Ltd.
Élan’s Beauty Empire
Want to become an expert in brow shaping, lamination, tinting, lash lift or make-up?
Partner with Élan
Partner with Élan
Become a valued Élan partner and grow with a brand that believes in strong relationships and mutual success. We support you at every step as you start your journey with ÉLAN.
Step 1: Fill out the application form
Complete the Google form with the necessary details about you.
Step 2: Sign the partnership agreement
After confirming all terms with our manager, sign the partnership agreement.
Step 3: Make your first purchase
To officially join the ÉLAN brand family, your first purchase of ÉLAN products is required
Élan Ambassador Program
Élan Ambassador Program
Join the ÉLAN ambassador program and take your business to the next level!
- Exclusive ÉLAN product gifts every month
- Special discounts and offers
- A unique chance to co-create a product with the brand
Professional Training with Élan
Professional Training with Élan
Want to become an expert in brow shaping, lamination, tinting, lash lift or make-up?
Join our training programs and gain the skills to either start or enhance your career.
- Learn from our Official Technologists — train with our experienced experts who will share practical, hands-on tips and tricks.
- ÉLAN TRAINER COURSE — elevate your skills and become an official ÉLAN tutor. This course is perfect for those who want to teach others and represent the ÉLAN brand.
Enjoy flexible learning formats, clear theory, and earn a certificate that proves your expertise.
Know MoreAwards
Leader of the Year
2017
Leader of the Branch
2019
Leader of the Year
2017
Leader of the Branch
2019
Leader of the Year
2017
Leader of the Branch
2019
Experience the Difference with Élan
Discover premium quality, innovative designs, and unmatched service that sets Élan apart. Join us and elevate your experience like never before.
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